Package design / Illustrations

Packaging/ pattern design for The Jacobsen Mai-Bock.

’A traditional spring beer, but with a little more strength than what we know from the
Pilsner world. The grain is golden, refreshing and balanced. Round malt taste with aroma
of pine and citrus. The 6,2 ABV makes it a bit sneaky.’

Team: Mads Bach Egeskov, Kristina Saugstrup and Mette Flink.

Photo credit: Brand Surface/ John Axelsen