Security Copenhagen Airport

Campaign / Behavioural design

Behavioural design as driver for a quick and easy passenger flow through the airport security check point. We simplified the security checkpoint rules on liquids, electronics down to iconic boxes with ultra short information and combined it with an intense colour choice. The easy understandable security check point rules and welcoming colour flow intuitively carried the passengers into a de-stressed feel and the security check point achieved a measurable succes. The campaign was performed in cooperation with the skilled Polygraphic and Photographer Jasper Carlberg.

Campaign